Hi, I'm Sarah

Chief Instigator

I've been in the online services industry since 2012. From being a PR & Communications executive in a corporate setting serving web services, I switched to a digital nomad/online freelancing setup in 2016 doing Virtual Assistance work and never looked back. I grew Catch Creative Labs from my kitchen counter, living room couch, inside a seaside beach hut, on a bumpy bus ride, at my neighborhood Starbucks.. wherever there's wifi or iced latte. 

I bootstrapped the agency in late 2018 (while baby #2 was on the way) and like any other small business fairytale story, we've grown from a 2-man team (me and my hubs only) into a diverse group of creatives and content creators.

We now support over twenty business owners in all manner of virtual assistance, multimedia and content support - spanning culture and timezones - as they step away from the daily grind and step into the visionary role of growing their businesses, as they should be.